Shady picked him up in 2011, but the label ended poisoning up his debut album with its pop radio imperatives. He went through a tenure on Columbia Records, which dropped him before he put out a studio release of unique material. He got his start rapping wicked Alabama backwoods, drug-cooking stories on a killer mixtape, Trunk Muzik. The resulting songs come out sounding compromised and corporate. It hypes them up, promising audiences more of their gritty, hard-hitting hip-hop, though on a much bigger scale, and then completely disappoints on all fronts. Yet his label turns them all into sad replicas of late-career Eminem. These are emerging artists like Eminem once was - hungry and harsh. Shady Records has a knack for finding artists - real rappers like Yelawolf, Joe Budden, Joel Ortiz and the rest of Slaughterhouse gang.
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